HELPING A COMMUNITY-OWNED HOSPITAL RECONNECT WITH ITS COMMUNITY.

Born by the community, for the community, Washington Health has deep ties in the Fremont area. But as more one-type-of-care-fits-all hospitals moved into the East Bay, its distinction from other healthcare giants got obscured. Washington Health came to us with a big task: Re-establish the organization as a patient-first healthcare powerhouse in the community it holds so dear. 

We started by updating their brand guidelines and launching a re-brand campaign with the heartfelt slogan "Our reason is you" that could act as a launchpad for several multi-disciplinary campaigns over the next year.

Fundamental to any vast healthcare system is a strong set of brand guidelines that will help internal teams and external partners deliver unified work, no matter the deliverable or communication angle. Inspired by their logo’s multi-colored arcs, representative of the diversity of their community, we created a flexible, abstracted design language that could be consistently expressed across all their service lines and channels.