We believe design has the power to change minds and inspire action.


Vehicle is a creative design studio in San Francisco, driven by a passion for brand engagement and expression.


Creative meeting in the VehicleSF office with Boombotix and RZA
At Vehicle, we excel at designing integrated branding programs across mobile, web, video, print, and retail. We work with a wide range of clients, from image-driven lifestyle brands and corporate clients, to technology startups and cultural organizations. Our goal is to apply insightful brand stewardship, impeccable project management, and effective creative solutions to each of our client’s unique challenges.

Our Capabilities

Identity & Strategy


Research & Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development
Identity Systems



Messaging & Content
Brand Voice / Tone
Creative / Art Direction
Brand Guidelines
Integrated Campaigns
B2B & B2C



Web / Mobile
Social Media
Print & Packaging
Retail Shops & POS
Video / Motion Graphics

News, views, & insights


Dr. Martens logo animation with boot prints
⌾ January 29, 2024

Taking eXp realty branding to the next level

We’ve been enjoying working with the brand team at real estate power house eXp Realty, partnering with them to reach new heights as eXp continues its mission of being the most agent-centric real estate brokerage on the planet.
See the branding refresh here >
Dr. Martens logo animation with boot prints
⌾ August 17,2023

A modern identity for timeless craft

We applied minimalism to the branding for Ariat Bench Made Boots in order to hold up to the rigors of on-product materials and processes. The result has been a successful marriage of a modern take on the traditional craft of hand made boots.
See more here >
Dr. Martens logo animation with boot prints
⌾ May 08, 2023

A fully integrated tech program for Harley-Davidson

Simplifying a complex tech story:  Making the visual language of Harley Davidson’s H-D FL3X Triple Layer System clear and simple.
See the program here >
VehicleSF office team hanging out large painting
RZA in the office of VehicleSF
Two hydro flasks splashing together
Vehicle SF instagram image
Vehicle SF team member image
Photoshoot for Ariat model in gym
VehicleSF instagram post
VehicleSF instagram post