Success Presents its own challenges
NAVEX, a premier global risk management and compliance company, has long been recognized as a thought leader in this competitive industry. Despite their success, they felt their brand had lost a step over the years and no longer reflected their leadership status.
They asked Vehicle to refresh their entire brand identity including logo, fonts, colors, website, and key marketing materials, to better exemplify their industry prestige.
Reconnecting with their "higher calling"
We conducted dozens of interviews with staff, clients, executives, and industry influencers to glean insights that would help reposition the brand and website for success.
Our research indicated that as their product offerings grew over time, the transactional nature of their site had overshadowed their purpose: providing the right tools so industry leaders could do the right thing. Reconnecting to this “higher calling” drove our new humanistic design for the brand.