Tasked with reinvigorating the Navex brand, we focused on their purpose: Helping people do the right thing.

...>>>

Success Presents its own challenges
NAVEX, a premier global risk management and compliance company, has long been recognized as a thought leader in this competitive industry. Despite their success, they felt their brand had lost a step over the years and no longer reflected their leadership status.

They asked Vehicle to refresh their entire brand identity including logo, fonts, colors, website, and key marketing materials, to better exemplify their industry prestige.
Cover of Nacex Risk and Compliance Hotline Guide
Iphone mock up of Navex.com create change section
Female holding water bottle with navex branding
Reconnecting with their "higher calling"
We conducted dozens of interviews with staff, clients, executives, and industry influencers to glean insights that would help reposition the brand and website for success.

Our research indicated that as their product offerings grew over time, the transactional nature of their site had overshadowed their purpose: providing the right tools so industry leaders could do the right thing. Reconnecting to this “higher calling” drove our new humanistic design for the brand.

Project Scope

Research & Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development
Identity Systems
Messaging & Content
Brand Voice / Tone
Creative / Art Direction
Brand Guidelines
Web / Mobile