Revitalizing an online healthcare platform for the modern-day patient.

...>>>

hitting refresh

Online telehealth provider AZOVA came to us at a fragmented time for the company. Their global teams weren’t speaking the same brand language, and they needed to hit refresh. Digging deep into every extension of their brand, we brought clarity to their brand guidelines, and created a fresh, flexible design system that connects with their modern preventative-health-focused audience.
Azova Healthcare brand guidelines.

simplified yet ownable brand language

By harnessing key visual elements from the existing brand, like rounded shapes and bold colors, we simplified and modernized the brand and platform experience, while creating a more ownable brand language.
AZOVA's updated website home page design.
Azova Healthcare website showing the Dermatology section.
Azova Healthcare website render featuring the Azova telemedicine categories.
Azova Healthcare website render featuring the Azova Healthbox product.
Azova Healthcare website featuring the Azova Healthcare app.

a clearer path to health

Despite the deep content of the AZOVA app, our modular, approachable design helps control the clutter and give patients something they’ll actually want to use.
Azova healthcare app render on a iPhone
Azova Healthcare powerpoint presentation spread featuring Azova Rx.

Project Scope

Research & Insights
Messaging & Content
Integrated Campaigns
Creative / Art Direction
Campaign Toolkit
Web / Mobile
Identity Systems
Brand Guidelines