Data is at the heart of thousands of services at LinkedIn. When the company engineered a new, more scalable log storage system called Northguard to replace its predecessor Kafka, Vehicle stepped in to design a distinctive brand mark that would communicate the complexity of the new solution, simply.
The resulting Northguard logo serves both as a capital "N" and a pictorial representation of the continuous flow of streaming data that serves over a billion LinkedIn members on a daily basis.
