San FRAncisco's Asian Art Museum had to go big with their new K-pop show coming to town. We got the call, we delivered.

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It's not just a music genre

With the world taking notice K-pop, and now the culture, has exploded. Hallyu! The Korean Wave exhibit explored the breadth of Korean take over in music, fashion, beauty, cinema, and drama. With close to 300 items in the show featuring historical elements from where it all started to the most current ground breaking elements of today's Korean culture.

Keep the K-party goin

We had the privilege of working with videographer Andrew Birchett and Bay Area K-pop dance group Eclipse to create a colorful high energy K-experience. With so amazing much footage we were able to create many social assets that helped highlight the exhibit on the Asian Art
Museums social feeds and beyond.

Project Scope

Research & Insights
Strategy & Positioning
Identity Design & Development
Identity Systems
Brand Voice / Tone
Creative / Art Direction
Retail Shops & POP