reimagining tomorrow today with resource innovations.


Resource Innovations website home page.


Resource Innovations, a dynamic, women-led energy consulting company that provides best-in-class energy and software solutions to utilities and consumers alike, asked Vehicle to redesign their brand identity and website. The Venn diagram element in the new identity nods to the company's emphasis on partnerships and collaboration, while the re-use of elements to create both initials of their monogram speaks to their focus on conservation and efficiency.
Resource Innovations logo
Business cards for Resource Innovations.
Resource Innovations reusable bag with logo.

Showing the real-life benefit of true innovation

We redesigned the Resource Innovations website using warm, humanistic imagery that celebrates the firm's energy-saving programs, their employees that implement them, and the people and industries they serve. The navigation is streamlined, and the messaging and imagery reflects the company's key tenets of diversity, community engagement, and affordable energy for all.
Resource Innovations mobile website What We Do page example.
Resource Innovations mobile website Who We Are page example.

transitioning to an industry powerhouse

Always innovating and seeking significant growth and new opportunities, Resource Innovations made the bold move of adding energy services and software firm Nexant to the organization, further strengthening their reach and competitive advantage. They asked Vehicle to help design transitional branding elements for both firms and to design various communications and presentations for employees, investors, and news media with carefully crafted messaging developed by TrailRunner International.
Website for Resource Innovations and Nexant announcement.
Email footer for Resource Innovations and Nexant announcement.
Variety of presentations slides for Resource Innovations.

Project Scope

Research & Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development

Identity Systems
Web / Mobile
Creative / Art Direction
Brand Guidelines