reimagining tomorrow today with resource innovations.
EXPRESSING EFFICIENCY AND Collaboration
Resource Innovations, a dynamic, women-led energy consulting company that provides best-in-class energy and software solutions to utilities and consumers alike, asked Vehicle to redesign their brand identity and website. The Venn diagram element in the new identity nods to the company's emphasis on partnerships and collaboration, while the re-use of elements to create both initials of their monogram speaks to their focus on conservation and efficiency.
Showing the real-life benefit of true innovation
We redesigned the Resource Innovations website using warm, humanistic imagery that celebrates the firm's energy-saving programs, their employees that implement them, and the people and industries they serve. The navigation is streamlined, and the messaging and imagery reflects the company's key tenets of diversity, community engagement, and affordable energy for all.
transitioning to an industry powerhouse
Always innovating and seeking significant growth and new opportunities, Resource Innovations made the bold move of adding energy services and software firm Nexant to the organization, further strengthening their reach and competitive advantage. They asked Vehicle to help design transitional branding elements for both firms and to design various communications and presentations for employees, investors, and news media with carefully crafted messaging developed by TrailRunner International.
Research & Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development
Web / Mobile
Creative / Art Direction