Leading with the competitive edge: Bringing the personal touch forward for RZA Sports
Building trust in a competitive industry
For aspiring NBA players seeking representation, it all boils down to relationships, trust, and a comprehensive knowledge of the game. When designing the website and recruitment materials for RZA Sports, a boutique sports management agency specializing in basketball, we imbued those three key strengths of founder Ronnie Zeidel throughout.
revealing a strong commitment up front
The site succinctly conveys Zeidel’s deep basketball experience, reveals impressive testimonials from NBA legends, and most importantly, conveys RZA’s commitment to a personal hands-on approach that larger competitive agencies can’t deliver.
Speaking the language of basketball
Steeped in basketball imagery and colors, the suite of recruitment materials is personalized to each potential player, and presents an unflinching promise to help them fulfill their full potential in basketball and in life.
Research & Insights
Strategy & Positioning
Brand Voice / Tone
Creative / Art Direction
Messaging & Content
Web / Mobile