Leading with the competitive edge: Bringing the personal touch forward for RZA Sports


RZA website homepage displayed on laptop

Building trust in a competitive industry

For aspiring NBA players seeking representation, it all boils down to relationships, trust, and a comprehensive knowledge of the game. When designing the website and recruitment materials for RZA Sports, a boutique sports management agency specializing in basketball, we imbued those three key strengths of founder Ronnie Zeidel throughout.
RZA Sports mobile home page.
RZA Sports mobile website footer.
RZA Sports Sports Services mobile website page.
RZA Sports social announcement example.
RZA Sports Elton Brand testimonial website page.

revealing a strong commitment up front

The site succinctly conveys Zeidel’s deep basketball experience, reveals impressive testimonials from NBA legends, and most importantly, conveys RZA’s commitment to a personal hands-on approach that larger competitive agencies can’t deliver.
RZA Sports collection print materials.
RZA Sports outreach collateral cover
RZA Sports close up of Evaluation & Game Plan print materials.
Detail shot of RZA Sports and Impact Sports print materials featuring Myles Turner, John Wall, Kawhi Leonard, and Kyle Lowry.

Speaking the language of basketball

Steeped in basketball imagery and colors, the suite of recruitment materials is personalized to each potential player, and presents an unflinching promise to help them fulfill their full potential in basketball and in life.
RZA Sports branding on slide show presentation

Project Scope

Research & Insights
Strategy & Positioning
Brand Voice / Tone
Creative / Art Direction
Social Media
Messaging & Content
Web / Mobile