Relentless by Ariat

Various equestrian related patches with "never stop" typography imposed over the top of it

In a word: Relentless.

Ariat, the world’s leading brand for equestrian footwear and clothing, partnered with rodeo sensation and world champion Trevor Brazile to form the brand Relentless by Ariat. They tasked us with developing all creative for the launch – identity, brand guidelines, print and digital campaigns, videos, in-store elements, and asset library.

Cowboy swinging a lasso while riding a horse with "never stop" largely imposed over the the image

Close up of cowboy modeling with "never stop" largely imposed over his face

Close up of cowboy modeling with "never stop" largely imposed over his body

The best never stop innovating

We developed the Relentless identity and visual system using a bold palette of red (passion) and black (strength) to symbolize the ingredients for success in rodeo competition. The branding leveraged photography directed by our team, highlighting timeless images of Trevor at peak performance. We composed the "Never Stop” brand campaign headline to highlight what binds Trevor and Ariat – a never ending pursuit of excellence and unyielding desire to be the best. In a word, Relentless.