Boombotix knew it was time to refresh the brand, give it a bit more of that street polish.


laying the foundation of a brand narrative
Vehicle helped Boombotix distinguish itself in the crowded wireless speaker market by aligning their brand with relevant musical and visual artists. We created their brand positioning, mission statement, branding, and brand guidelines. The “Sound of the Brave” battle cry was used across digital ads, in-store communications, social media, and a brand video.
Boombotix retail display advertisement with various imagery of people enjoying music
Boombotix brand guidelines
cohesive expressions at all brand touch points
We designed the identities of their expanding product lines, packaging, website, in-store fixture programs, and social media campaigns to communicate the authenticity of the brand's unique street appeal.
Collage of many different people using boombotix speakers in different settings
Man holding up boombotix speaker in crowd of people
Man and women dancing in crowd of people with boombotix speaker attached to his waist
Boombotix home
Boombotix website landing page on smartphone
Boombotix website chuck english video being displayed on smartphone
Boombotix instagram feed being displayed on smartphone
Boombotix instagram post of girl wearing speaker on backpack being displayed on a smartphone
3 boombotix speaker products being displayed in various colors
RZA holding up wu-tang symbol with hands while performing
Store product display for boombotix headphones
Boombotix speaker retail product display
Boombotix headphone and speaker retail product display

Project Scope

Research & Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development
Identity Systems
Print & Packaging
Messaging & Content
Brand Voice / Tone
Creative / Art Direction
Brand Guidelines
Web / Mobile
Social Media
Integrated Campaigns
Retail Shops / POS