Boombotix knew it was time to refresh the brand, give it a bit more of that street polish.


laying the foundation of a brand narrative
Vehicle helped Boombotix distinguish itself in the crowded wireless speaker market by aligning their brand with relevant musical and visual artists. We created their brand positioning, mission statement, branding, and brand guidelines. The “Sound of the Brave” battle cry was used across digital ads, in-store communications, social media, and a brand video.
cohesive expressions at all brand touch points
We designed the identities of their expanding product lines, packaging, website, in-store fixture programs, and social media campaigns to communicate the authenticity of the brand's unique street appeal.

Project Scope

Research & Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development
Identity Systems
Messaging & Content
Brand Voice / Tone
Creative / Art Direction
Brand Guidelines