bringing the reef spirit to a new wave of collections.

Iconic surf and culture brand REEF turned to Vehicle to refresh its core brand and bring its new additions—Women’s and Men’s Premium, and Reef Golf—into the family fold. All without losing its beach-born identity. We dove right in and developed a visual language that kept the REEF ethos sacred, while pushing the brand to new heights.

We gave each category its own flavor through unique photo and typography choices, color palettes, and textures, while also refreshing the brand’s voice to capture the heart of its new markets.