EMPEL tasked Vehicle with creating a new vision of the future for the Durable water repellent industry.

Once we created the blueprint it was time to color it in. Using a new vision of the brand we gave the logo an update with a new icon, something that could be tastefully applied in many different ways helping the consumer know the quality they were buying while building a consistent brand ecosystem. The logo and brand language were expressed throughout the diverse elements that the technology would function within. From the website to on-product to packaging, giving the EMPEL team a vision of their future.