Promoting a category revolution
Arcade Belts asked Vehicle to create a brand campaign that would help people rethink the belt. Light, flexible, and expressive, their belts feature non-metal buckles and come in a variety of colors and styles. Their brief requested a high-impact, media-friendly campaign that also spoke to their use of REPREVE recycled yarn, emphasizing their sustainability commitment as a brand.
integrating a sustainability story
With the many recycled materials that go into the belts in mind, our campaign dramatizes a sustainability message with an energetic weave that suggests the material re-use of REPREVE, as well as the freedom of movement these belts provide. This graphic element of "nature's energy" brings a strong, engaging visual that draws attention to the campaign and holds the video, digital, and print components together.