Nike needed a partner to take on their foot Locker INC. window programs every season.

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Intro to Nike Window Programs Project
When Nike tapped us to handle the entire retail window program for their largest client, we thought we had died and gone to sneaker heaven. We designed and produced every Nike retail window program in Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports and Footaction – up to ten programs per month with related in-store and online assets.

Project Scope

Research and Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development
Identity Systems
Naming
Messaging & Content
Brand Voice / Tone
Creative / Art Direction
Brand Guidelines