Boombotix went exclusive with Odd Future and things got weird from there.
Odd Future Wolf Gang Kill Them All
The California musical madhouse that is Odd Future live by the mantra, “If you can’t beat them, join them. If you can’t join them, kill them all.” Our client, wireless speaker brand Boombotix, decided to join them for a limited-release collab. Good idea. The collective’s unruly creativity was a perfect match for Boombotix’s “Sound of the Brave” positioning.
The group has a request....
Odd Future, ever aware of the power of branding, had a say in our design development for this collab. Their request? A punk aesthetic. No problem. The Vehicle design crew enjoyed revisiting the black and white copier as an image generator.
You want sprinkles with that?
We went to work on package design, in-store displays, and digital components for both Boombotix.com and social media, helping Boombotix stand out in the crowded wireless speaker space with yet another genre-stretching artist collab.
Research and Insights
Retail Shops & POS
Print & Packaging
Messaging & Content
Brand Voice / Tone
Creative / Art Direction