Nike wanted to go big in the bay for KD's 11th shoe drop. That called for the MVP treatment.

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KD in the house
Nike invited Vehicle to help launch the KD11 at Nike San Francisco. Tasked with creating a memorable, unrivaled retail experience for Kevin Durant’s signature footwear release in the Golden State Warriors' own backyard, we chose a path of total domination.
Our retail design team embraced the “Built for a plush and bouncy ride” tagline as a springboard and inspiration for the entire consumer experience. We outfitted the exterior windows with a mountain of custom-made basketball pillows, bouncy trampolines, and eye-popping graphics.
Turning it up to 11
We went for maximum impact inside the store by blanketing the entire entryway with full court coverage of the KD11 on large-scale lightboxes and interior-facing window graphics.
Double takes on the Sixth floor
Shoppers arriving on the 6th floor escalator landing were greeted by a surreal KD11 video created by Nike, playing on our wheat-pasted 3 x 3 video wall. We flanked the wall with two pedestal vitrines to continue the theme from the exterior windows.

Mini trampolines atop the vitrines invite shoppers to engage fully with the KD11.

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Project Scope

Retail Shops & POS
Environments
Creative / Art Direction
Messaging & Content
Brand Voice / Tone