Removing purchase barriers in-store
We refined existing Anki brand messaging to be more retail focused, with the goal of removing any possible purchase barriers, appealing to the child and parent alike, and making sure Cozmo’s irresistible personality cut through the clutter. Our team customized videos for retail by editing existing “Cozmoments” and adding video captions to highlight specific features shown by consumer research to impact purchase decisions.
Strategic Amazon messaging
We also adapted this retail-specific messaging for use on Amazon, with a similar motive of removing purchase obstacles and spotlighting Cozmo’s charm.
Robots without borders
To manage the multinational scope of this effort, Vehicle lead weekly video conference meetings with Anki team members in Germany, France, the United Kingdom, and San Francisco, ensuring retail brand consistency worldwide while addressing localization issues.