New Era's 59Fifty's are the gold standard of headwear. we built a retail program to match.


New Era retail 3D blockhead figure
a branding trojan horse
New Era asked Vehicle to design a smart modular shop-in-shop program that would present the brand in a premium light and provide shortage protection. We developed innovative branding elements and modular-yet-secure headwear presentations.

The blockhead figure (above) was designed to sneak some branding into higher end sneaker shops that tend to go light on branding elements.
New balance hat with illustrations inside vitrine
New balance hat with illustrations inside vitrine
New era 59fiffty fitted cap emblem
New balance hat with illustrations inside vitrine
A one size fits all customizable system
The customizable countertop and free-standing display units complimented an expandable wall system with special hat shelving with a notch that highlights New Era’s iconic 59Fifty sticker on the bill of the caps.
Digital render of retail product shelf in store contains new era fitted hats
Product display of New Era SF red fitted hats
Digital render of new balance hats store display
Large hanging 59fifty new era emblem

Project Scope

Research & Insights
Strategy & Positioning
Identity Design & Development
Retail Shops & POS
Messaging & Content
Brand Voice / Tone
Creative / Art Direction