Levi's was looking to create a space dedicated to it's vintage denim. We made a museum.


A walk through time: Levi's Vintage Store
Vehicle designed the Levi’s Vintage Store, located on the ground floor of the San Francisco factory where the vintage line is made and where tours are given daily. Our design embraced the unique nature of the space as part museum, part store to appeal to vintage denim afficianados.
soup to nuts store design
We designed all elements of the store, from fixtures and signage to dressing rooms and circular cash wrap, leveraging vintage Levi’s typography throughout. We also designed and art directed photography for the lifestyle graphics, which positioned the product in a modern fashion context.

Project Scope

Research & Insights
Retail Shops & POS
Creative / Art Direction

Messaging & Content
Brand Voice / Tone