A story in every box: A campaign springing from authentic keen brand advocates.

...>>>

Beautiful arrangement of photography and framed images with flowers and beach related items with KEEN logo
Affirming their connection to the brand
Vehicle partnered with Keen to create the “A Story in Every Box” campaign. Each of the twelve different stories celebrates a different Keen ambassador who embodies the brand’s expressive outdoors ethos. The stories spring from a wide array of people, from musicians, to photographers, to mountain climbers, to coffee baristas, to surfers, all to help express the vitality of the Keen brand. Drafting images from each of the subject's Instagram feed keeps each expression grounded in authenticity.
Beautiful arrangement of photography and framed images with flowers and beach related items with KEEN logo
Beautiful arrangement of photography and framed images with flowers and beach related items with KEEN logo
Beautiful arrangement of photography and framed images with flowers and beach related items with KEEN logo
Beautiful arrangement of photography and framed images with flowers and beach related items with KEEN logo
Beautiful arrangement of photography and framed images with flowers and beach related items with KEEN logo
Beautiful arrangement of photography and framed images with flowers and beach related items with KEEN logo
Modular elements streamline a multi-channel campaign
We designed the entire series using square modules that could be easily reconfigured by Keen for in-store, digital, video, and various print components to help fully extend the campaign.
Beautiful arrangement of photography and framed images with flowers and beach related items with KEEN logo on website that is displayed on an smart tablet
Keen website product display page shown on smartphone
The user interface on the Keen website that help customer decide what they would like to shop for
Youtube video for Keen that shows the beautiful arrangement of photography and framed images with flowers and beach related items with KEEN logo on smart tablet

Project Scope

Research & Insights
Strategy & Positioning
Integrated Campaigns


Messaging & Content
Brand Voice / Tone
Creative / Art Direction