A story in every box: A campaign springing from authentic keen brand advocates.


Affirming their connection to the brand
Vehicle partnered with Keen to create the “A Story in Every Box” campaign. Each of the twelve different stories celebrates a different Keen ambassador who embodies the brand’s expressive outdoors ethos. The stories spring from a wide array of people, from musicians, to photographers, to mountain climbers, to coffee baristas, to surfers, all to help express the vitality of the Keen brand. Drafting images from each of the subject's instgram feed keeps each expression grounded in authenticity.
Modular elements streamline a multi-channel campaign
We designed the entire series using square modules that could be easily reconfigured by Keen for in-store, digital, video, and various print components to help fully extend the campaign.

Project Scope

Research & Insights
Strategy & Positioning
Integrated Campaigns

Messaging & Content
Brand Voice / Tone
Creative / Art Direction