A story in every box: A campaign springing from authentic keen brand advocates.

Vehicle partnered with Keen to create the “A Story in Every Box” campaign. Each of the twelve different stories celebrates a different Keen ambassador who embodies the brand’s expressive outdoors ethos. The stories spring from a wide array of people, from musicians, to photographers, to mountain climbers, to coffee baristas, to surfers, all to help express the vitality of the Keen brand. Drafting images from each of the subject's Instagram feed keeps each expression grounded in authenticity.

We designed the entire series using square modules that could be easily reconfigured by Keen for in-store, digital, video, and various print components to help fully extend the campaign.