Benny Gold and Build-a-Bot:
an ideal mash-up of street expression for boombotix.


A golden opportunity
The Build-a-Bot custom speaker program by Boombotix allows consumers to create one-of-a-kind speakers by combining a variety of colors with art the user uploads. To promote Build-a-Bot, Vehicle wrote, directed, and produced a collab video featuring SF designer Benny Gold creating art for a custom bot.
Benny Gold holding up skateboard and has boombotix speaker strapped to backpack
Benny Gold skating by his storefront with boombotix speaker strapped to backpack
the soul of the artist
As a part of their brand ethos, Boombotix is committed to engaging and supporting artists at every turn. Skater turned streetwear designer Benny Gold is visually expressive and always on the go, an ideal collab partner for the mobile speaker brand.
Boombotix website featuring Benny Gold on computer

creative partnerships that culturally position both sides equally well is golden indeed.


Benny Gold holding up boombotix speaker to camera
Benny Gold working on logo illustrations on tracing paper
Benny Gold standing in storefront doorway with boombotix speaker strapped to backpack

Project Scope

Research and Insights
Strategy & Positioning
Integrated Campaigns
Video / Motion Graphics

Messaging & Content
Brand Voice / Tone
Creative / Art Direction