Benny Gold and Build-a-Bot:
an ideal mash-up of street expression for boombotix.

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A golden opportunity
The Build-a-Bot custom speaker program by Boombotix allows consumers to create one-of-a-kind speakers by combining a variety of colors with art the user uploads. To promote Build-a-Bot, Vehicle wrote, directed, and produced a collab video featuring SF designer Benny Gold creating art for a custom bot.
the soul of the artist
As a part of their brand ethos, Boombotix is committed to engaging and supporting artists at every turn. Skater turned streetwear designer Benny Gold is visually expressive and always on the go, an ideal collab partner for the mobile speaker brand.

creative partnerships that culturally position both sides equally well is golden indeed.

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Project Scope

Research and Insights
Strategy & Positioning
Integrated Campaigns
Video / Motion Graphics

Messaging & Content
Brand Voice / Tone
Creative / Art Direction