Arctera came to Vehicle to help them make some noise in their own back yard, the data security and resiliency world. While Arctera's Backup Exec platform, the industry gold standard, was starting to show its age Arctera decided to make some big updates and needed some help making that known industry wide. That's where we came in. Developing a national campaign for the NEW Backup Exec that expressed the real-life fears of the industries consumers while making an impact with a bold visual experience.
