Ariat asked us to bring some life to their new website. We gave them a whole new world.


Collection of webpages on computers
Intro to 2.0 Project
Ariat started as an equestrian footwear company, but has grown and expanded its product range to include far more. Our goal in designing the new website was to unify the brand yet provide easy entry points and quick paths to product for a wide range of shoppers spanning the Western, English, Work, and Fashion categories. website on computer, with woman in western apparel home page layout
Ariat email featuring boots and Trevor Brazile
Three phones with mobile site website on computer with two women walking together website on computer, tablet, and phone with woman in western apparel

Project Scope

Research and Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development
Identity Systems
Messaging & Content
Brand Voice / Tone
Creative / Art Direction
Brand Guidelines