Ariat asked us to bring some life to their new website. We gave them a whole new world.


Intro to 2.0 Project
Ariat started as an equestrian footwear company, but has grown and expanded its product range to include far more. Our goal in designing the new website was to unify the brand yet provide easy entry points and quick paths to product for a wide range of shoppers spanning the Western, English, Work, and Fashion categories.

Project Scope

Research and Insights
Strategy & Positioning
Brand Architecture & Hierarchy
Identity Design & Development
Identity Systems
Messaging & Content
Brand Voice / Tone
Creative / Art Direction
Brand Guidelines