refreshing the eXp brand in the midst of phenomenal worldwide growth.


for a brand on the rise, success can be a double-edged sword

The ethos of entrepreneurship that eXp Realty established among its nearly 90,000 agents fueled the company's success, but it also put a strain on the brand as different agents and brokerages wanted to co-brand their own identities with the eXp brand.

The eXp brand team asked Vehicle to help refresh and streamline the brand identity, as well as reassess the design and guidelines for the myriad of marketing materials that agents need to best help their customers buy and sell homes.   
Animation of eXp Realty brand systems

clarity and simplicity enhance a complex system

After conducting research and interviewing eXp officers and agents, our team sifted through eXp's existing branding and marketing materials and began the process of simplifying the brand identity, palette, typography, and photographic treatments to raise the visual sophistication
of the brand and to make it more conducive to harmonious co-branding.        
eXp Realty print collateral in listing kit box

A tight visual center with BUIlt-in flexibility

The new system streamlines the core palette to black, blue, and white, creating a stable foundation for digital and printed messaging, and bids a farewell to the orange accent which was perceived by some as feeling "down-channel". With the new system agents can choose the palette that best compliments their personal branding while being supported by the global reach of the eXp brand.  
eXp Realty social asset for Instagram
eXp Realty social asset for Instagram
eXp Realty social asset for Instagram on iPhone
eXp Realty social asset for Instagram
eXp Realty buyer guide spreads
eXp Realty yard sign on building
eXp Realty business cards

Project Scope

Research & Insights
Strategy & Positioning
Integrated Campaigns
Messaging & Content
Brand Voice / Tone
Creative / Art Direction
Video / Motion Graphics
Web / Mobile
Social Media