Taking the prowess of Ariat, a strong Equestrian brand, to the world of high-end fashion.


Equestrian roots
Vehicle partnered with Ariat to launch a fashion line of women’s footwear that paid homage to the brand’s equestrian heritage. We designed and styled this series look books to reflect a new, higher-end positioning for this product line. Vehicle art directed the shoots, handled all production, including casting the talent, scouting the location, and hiring stylists. And we worked with esteemed fashion photographers Cristina Trayfors, David Peterson, and Alex Farnum for the series.

we helped ariat, maker of cowboy boots and english riding boots, navigate unfamiliar territory.


selecting photographers, casting models, handling styling and location, all contribute to a productive shoot.


minimal propping allows the classic styling and the most subtle product details to sing.


Project Scope

Research & Insights
Strategy & Positioning
Print & Packaging

Messaging & Content
Brand Voice / Tone
Creative / Art Direction