designing the original sneaker bible: Celebrating 30 years of nike basketball.


knee deep in the archives for "sole Provider"
This 250-page tome covers the 30-year history of Nike Basketball from 1972 to 2002. Chronicling the 650+ shoes released during those years, this is the godfather of sneakerhead books. We spent months in the Nike Basketball archives, working directly with Nike Basketball creative director Ray Butts and sports writer Scoop Jackson on this labor of basketball love. The book celebrates Nike’s impact on the athletes, the game, and sports culture worldwide.

Project Scope

Research & Insights
Strategy & Positioning
Print & Packaging
Messaging & Content
Brand Voice / Tone
Creative / Art Direction