Adidas adds some bounce to their step with Springblade and hires Vehicle for retail launch.


"its all about the blades"
When Adidas approached us about creating an in-store program for the launch of their revolutionary Springblade technology, they told us our mantra should be, “It’s all about the blades.” Our team explored various forms to best exploit the power of the visually stunning technology. We ultimately answered the challenge with this buzzsaw bullseye display that served as the centerpiece for an all-doors retail campaign. Rapid concept development and tight 3D renders aided a speedy approval process to keep the fast-paced project on track.

Project Scope

Research & Insights
Strategy & Positioning

Creative / Art Direction
Retail Shops & POS