Forging a global message for Scoot: The future is shared electric mobility.


Creating a vision for the sharing future
In cities all over the world people need fast, affordable, sustainable mobility. Scoot’s mission of “Electric vehicles for everyone” made it one of the first companies to fulfill that need with a mix of shared, smartphone-activated electric vehicles, all perfect for city life.

Vehicle partnered with the executive team at Scoot to develop a communication strategy that would bring their vision of a shared electric future to targeted cities around the world. They currently operate in San Francisco, Barcelona, and Santiago, and will be launching in more mobility-forward cities soon.
Simplifying a complex narrative
We created a narrative that speaks directly to mayors and transportation officials, utilizing a simplified graphic language that demonstrates how Scoot is the key to solving top-of-mind congestion, pollution, mobility, and parking issues in their city.

Scoot is united by their mission and culture of valuing each other, our cities, and our planet – and we’re proud to have had a hand in their continued success.

Project Scope

Research and Insights
Strategy & Positioning
Messaging & Content

Brand Voice / Tone
Creative / Art Direction