Designing discovery sites for teens: Piquing their interest without trying their patience.


We geared the major taylor mini-site for under-the-radar discovery
Nike asked Vehicle to create a discovery website aimed at young sneakerheads for a new line of footwear inspired by forgotten turn-of-the-century bicycle champion Major Taylor. The site used dynamic navigation to heighten the sense of discovery, quick paths to product, and stories to highlight Major Taylor’s historical significance. We shot all product photography in house and also designed and produced integrated in-store programs for the launch.

Project Scope

Research & Insights
Strategy & Positioning
Web / Mobile
Retail Shops & POS

Messaging & Content
Brand Voice / Tone
Creative / Art Direction