Promoting accessibility to the birthplace of mountain biking, one fondo at a time.

...>>>

giving cyclists a voice
The Marin County Bike Coalition (MCBC) promotes safe bicycling for everyday transportation and recreation, giving cyclists a voice to advocate for a bike-friendly Marin. They are committed to the next generation of cyclists and devoted to building the bicycling community in Marin county. Who can’t ride with that?
Getting our hands dirty for MCBC
Vehicle created the Dirt Fondo branding, posters, digital assets, t-shirts, and additional swag for MCBC’s premiere trail ride back in 2012. And we’ve been designing the program pro bono every year since, including the addition of two new events, the summer Solstice Fondo and women’s Jane Fondo. In 2019, we shook things up with a typographic nod to the Bauhaus centennial.
Protecting a cycling paradise pro bono
We contribute pro bono design to MCBC to support their work to preserve beautiful open spaces and promote bicycling for recreation and green transportation.
Forty-five miles of fireroads and single track
Since some of us at Vehicle are avid mountain bikers, we take particular interest in the Dirt Fondo – an annual 45-mile mountain bike romp through the beautiful Marin headlands and state parks featuring 7,000 feet of climbing. (Yeah, that’s a lot.)

Project Scope

Research and Insights
Strategy & Positioning
Identity Design & Development
Print & Packaging
Messaging & Content
Brand Voice / Tone
Creative / Art Direction