Promoting accessibility to the birthplace of mountain biking, one fondo at a time.

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giving cyclists a voice
The Marin County Bike Coalition (MCBC) promotes safe bicycling for everyday transportation and recreation, giving cyclists a voice to advocate for a bike-friendly Marin. They are committed to the next generation of cyclists and devoted to building the bicycling community in Marin county. Who can’t ride with that?
Dirt Fondo 2012 poster announcing date and event with gradient graphic designs and deer illustrations
MCBC Dirt Fondo 2020 promotional poster
MCBC Dirt Fondo jersey being worn by riders on the trail
MCBC Dirt Fondo 2014 Statistical Graphic
Getting our hands dirty for MCBC
Vehicle created the Dirt Fondo branding, posters, digital assets, t-shirts, and additional swag for MCBC’s premiere trail ride back in 2012. And we’ve been designing the program pro bono every year since, including the addition of two new events, the summer Solstice Fondo and women’s Jane Fondo. In 2019, we shook things up with a typographic nod to the Bauhaus centennial.
Dirt Fondo 2014 poster announcing date and event with gradient graphic designs and deer illustrations
Dirt Fondo poster with logo and gradient line background
Dirt Fondo logo type imposed on a background with a gradient line
MCBC Dirt Fondo 2019 race jersey
Dirt Fondo 2016 poster announcing date and event with gradient graphic designs and deer illustrations
Dirt Fondo 2016 poster announcing date and event with gradient graphic designs and deer illustrations
MCBC Dirt Fondo 2025 promotional poster
MCBC Dirt Fondo 2024 promotional hat
MCBC Dirt Fondo 2022 promotional t-shirt
MCBC Dirt Fondo promotional water bottle collection
Forty-five miles of fireroads and single track
Since some of us at Vehicle are avid mountain bikers, we take particular interest in the Dirt Fondo – an annual 45-mile mountain bike romp through the beautiful Marin headlands and state parks featuring 7,000 feet of climbing. (Yeah, that’s a lot.)
Trail directional with Dirt Fondo logo stapled to tree
A big group of mountain bikers taking a break from riding at Dirt Fondo mountain biking event
MCBC Dirt Fondo 2016 trail map
A big group of mountain bikers taking riding on a dirt trail at Dirt Fndo event
Mountain biker proudly showing a battle scar from a mountain biking accident
Protecting a cycling paradise pro bono
We contribute pro bono design to MCBC to support their work to preserve beautiful open spaces and promote bicycling for recreation and green transportation.
MCBC Dirt Fondo 2022 race number on mountain bike

Project Scope

Research and Insights
Strategy & Positioning
Identity Design & Development
Print & Packaging
Messaging & Content
Brand Voice / Tone
Creative / Art Direction

More of the good stuff

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Pogo

Pogo 35 year anniversary animated logo with 80s throwback geometric motif that has flowing script font

Stumpjumper 25 Book

Specialized 25 year anniversary stump jumper book cover

Garden Creamery

Garden creamery ice cream truck logo displayed in white and pink
Let’s get in touch, we’d love to talk.

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info@vehiclesf.com

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415 777 5560

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